“This is not just another coffee book. This is an unfiltered and true story of my own experience, going from a nerd to a professional after a decade in the coffee industry. In many ways, it’s the guide that I would have loved to have when I first started.” - Patrik Rolf, author 

Not just another coffee book

After his first decade of work in the Coffee industry, Patrik Rolf has written a book where he shares the journey. We begin in the startup world of Silicon Valley before his coffee career. We get to follow how he ends up falling in love with coffee, becoming a professional, and starting his own business.

He entered his first coffee competition before he started working in coffee. He moved country several times to pursue his coffee dream, eventually ending up in Copenhagen, where he began his coffee roastery and store, April. He got the Silver Medal in the World Brewers Cup in Boston, 2019. Navigated a new business through a global pandemic. And today, he continues his mission: exploring how we can make coffee taste better.

This book is an unfiltered story meant to give you insight into taking your hobby and turning it into a professional career.

Recycled Takeaway cups

The book is printed on paper made from recycled takeaway cups.
Each book consists of a total of 9 cups. 

Printed by

We are thankful for the opportunity to print the book at Narayana Press in Odder, Denmark. One of the most prestigious printers in the country.

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Who is the book for?

It’s for anyone that wants to learn firsthand how to take your hobby and turn that into a professional career. The happy homebrewer wants to level up. The coffee professional wants to take the next career step. 

The book is currently available in English but we are exploring the opportunity to do several translations.