This week, Patrik explains the current Green Coffee purchasing model that we apply here at April. We believe strongly in paying coffee farmers the full value that they request for their products.
In this video, Patrik explains what this means, how it reflects our operational model and how we intend to apply this philosophy throughout future partnerships with coffee farmers. We're always interested in hearing what topics you're most curious to hear us discuss, and social media is a great way of reaching out to us if you would like to make a request.
We welcome your thoughts and feelings on the topics raised in this week's video, as well as other ideas you would like to see us discuss in the future. We really appreciate your feedback and support.