Why Bloom Coffee When Brewing?

This week, Patrik is back in the roastery to discuss his thoughts regarding blooming coffee. It's a technique that the majority of coffee professionals are accustomed to doing when brewing, but what are the benefits to cup quality? As always, there are many variables to consider such as roast degree/freshness as well as brew method. In this weeks video, Patrik discusses the topic as a whole as well as providing his particular opinion on the subject.